Join Dom and Richard for an engaging session that guides you through the five key stages every business must navigate to build a brand that truly makes a difference — from scrappy startup to purpose-driven and impactful. Packed with relatable stories, practical examples, and interactive exercises, this talk will help you understand where your brand sits today, what’s holding it back, and how to move it forward. You’ll leave with fresh ideas, a clearer sense of purpose, and simple tools to connect more deeply with your customers. Whether you’re a sole trader or scaling up, this session is designed to inspire and empower.